Signed copy

Unsigned copy

$25 donation + US Priority shipping
Title: Neon, a Light History (softcover) 90 pages, full color. Limit 2 copies per online order. Allow 1-2 weeks for delivery. Contact us for wholesale or international shipping.

“This glorious technicolour journey through the geographies, histories, politics and cultures of neon
is a tour de force; rigorously researched, insightfully written and stunningly illustrated—it is an utter delight.”

—Harriet Hawkins, Professor, Department of Geography, Royal Holloway University of London

Neon: A Light History

Is it possible that (once again) everything we know is wrong? Well, in regards to the history of neon, this may well be the case. Dydia DeLyser and Paul Greenstein have penned a brief, but concise history of the neon sign beginning at the beginning, and covering scandals, murder, fascists, and forgotten inventors. A full-color, lavishly illustrated electrical bodice ripper, aficionados of neon will find this an indispensable “bible” to the history of their favorite collision of art and commerce.

Since the late nineteenth century neon signs have inspired devotion and derision, drawing people to them and transforming the American landscape in the process. In Neon: A Light History Dydia DeLyser and Paul Greenstein unite the approaches of scholar and signmaker in the first book to detail neon’s rich history and geography from the inside. Lavishly illustrated and invitingly designed, this short book’s compellingly written expert analysis dispels long-held myths and misunderstandings about the inventors and technologies, the art and commerce, and the cities and communities that have made neon signs such iconic parts of the American landscape.

Revealing neon signs as active agents in sweeping cultural, economic, and political changes nationwide, DeLyser and Greenstein introduce readers to inventors and “tube benders,” business owners and customers, politicians and passersby, sign detractors and sign afficionados, architects and restoration specialists—a compelling cast of characters, many of whom, they show, continue to keep neon vibrant today. Taking readers inside the signs themselves, the authors show how each sign, whether historic or contemporary, is made by skilled hands—today just as they were over one hundred years ago.

Drawing from over a decade of in-depth archival and ethnographic research as well as more than four decades of experience in the sign industry, DeLyser and Greenstein use Los Angeles—not New York or Las Vegas—as focal point, showing how neon signs have catalyzed urban change, and how they continue to hold appeal for our changing communities—developing with the automobile and car-and-consumer culture in the twentieth century, expanding from cities to towns, and along highways to remote roadside outposts. From the earliest luminous tubing in the 1890s to the artistic creations of today, from community-funded restorations of historic signs to ordinary-seeming business signs that have become community icons, DeLyser and Greenstein show how, just as neon signs lit our past, they can now light our shared future.

A full-color, lavishly illustrated electrical bodice ripper, aficionados of neon will find this an indispensable “bible” to the history of their favorite collision of art and commerce.

“There ought to be a monument to the man who invented neon lights… There’s a boy who really made something out of nothing. ”

–Phillip Marlow, from The Little Sister by Raymond Chandler